Makeup, Masks & SFX Area

Horror Con Scotland is expanding its makeup, masks and SFX area — creating more space for transformation, experimentation, and practical horror craft.

At Horror Con Scotland 2025, we introduced live makeup and SFX demos – and they quickly became one of the most talked-about and consistently busy areas of the event.

Crowds gathered.
Phones came out.
People stayed to watch the transformation.

Because of that response, we’re expanding the Area on April 11 – making it larger, more immersive, and more central to the Horror Con Scotland experience.

What's Happening in 2026

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Live makeup and SFX demos

Watch professional artists transform skin into monsters through live makeup and SFX demos running throughout the day. From wounds and prosthetics to blood, paint, and lenses, the process is visible from first touch to final reveal.

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Featured Makeup Guest

Watch Emmy Award–winning special effects makeup artist Gino Crognale take to the stage for a live makeup demonstration, showcasing his craft in real time. Gino will also be available throughout the day for meet & greets in the guest area, giving attendees direct access to a true master of practical effects.

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Makeup & SFX Contest

A dedicated Makeup & SFX contest open to both the public and live demo participants. Attendees can sign up throughout the day, with entries showcased and winners announced during an on stage finale near the end of the day.

We're inviting brands to take part at different levels - from headline area sponsorship to hands-on participation and prize support.

Area Sponsor: £4000

(One opportunity available)

As part of the April expansion, Horror Con Scotland is offering one headline sponsorship opportunity for the full Makeup & SFX Area — one of the busiest, most photographed, and highest-dwell spaces at the event.

This sponsorship places your brand at the centre of live transformation, creativity, and practical horror craft.

What the Area Sponsor Receives

  • Logo placement across all key event touchpoints
    (official event map, event app, and Horror Con Scotland website homepage)

  • Large screen branding in the venue foyer

  • On-screen branding during the Makeup & SFX Contest on the stage

  • 2 × 6ft table spaces in a premium space within the Makeup & SFX Area
    (ideal for live demos, product sales, advertising, or brand experiences)

  • On-site signage within the Makeup & SFX Area
    (signage supplied by sponsor)

  • Social media inclusion before and after the event

This opportunity suits a brand looking for strong visibility, live product use, and direct engagement with a highly active horror audience.

Sponsorship Cost & Structure

£4,000 (introductory pricing for April)
Prices exclude VAT.

We offer flexible partnership structures while maintaining the full value of the sponsorship, including:

  • £4,000 cash

  • £2,500 cash + £1,500 product or artist support

  • Payment split across two instalments, if helpful

All options receive the same sponsorship benefits and visibility.

Event Space: £300

(4 spaces available)

These spaces are designed for hands-on activity – live demos, product testing, small transformations, and audience interaction – with the ability to sell products directly to attendees.

Demo & Participation Spaces include:

  • 1 × 6ft table space within the Makeup & SFX Area

  • Use of the space for live demos, product showcases, testing, and direct sales

  • Listing on the website and event app under Makeup & SFX participants

These spaces are ideal for:

  • Indie makeup, prosthetics, FX blood, or lens brands

  • Independent SFX artists or small studios

  • Brands wanting direct sales and interaction without full sponsorship

Please note:
This option does not include headline branding, map placement, stage screens, or foyer screens, which are reserved for sponsors.

Spaces are limited and curated to ensure quality, balance, and fit within the area.

Prize Support

As part of the expanded Makeup & SFX Area, Horror Con Scotland is seeking donations of makeup and special effects products to be used as prizes for giveaways and the Makeup & SFX Contest.
This option is for product support only – no cash contribution is required or expected.

Prize partners receive:

  • Products given away during on-stage giveaways

  • Option to run online competitions before the event

  • Brand mentions during the Makeup & SFX Contest

  • Brand listing on the website and event app under the contest

  • Social media shout-outs before the event

  • Post-event social content featuring winners and stage moments

This option suits brands looking to put products directly into the hands of horror fans while gaining visible, event-wide exposure.

Have a different idea in mind? We’re open to discussing bespoke ways to get involved within the Makeup & SFX Area.

Collaborations That Kill

We’ve already attracted some of the biggest names in horror. For 2025, we partnered with:

Dead by Daylight

Creating a mini experience and community hangout zone for fans to engage, play, and explore.

Crypt TV

Sponsoring the main stage with their signature brand of horror storytelling during panels and screen segments.

Now your brand can be part of the horror.

Why Sponsor Horror Con Scotland?

  • Scotland’s premier horror event
  • 3,000+ attendees expected at the SEC Glasgow in 2026
  • Average dwell time of 2.5+ hours per visitor
  • Immersive theming, live performances, games, scare zones, and photo ops
  • National and niche media coverage, plus content shared year-round
  • Dedicated horror fanbase of collectors, creators, and superfans
  • High-impact social media, newsletter, and on-site exposure

Whether you’re launching a product, expanding your brand, or just want to be seen by one of the UK’s most passionate fan communities – we’ll help you leave a killer impression.

Get in touch to discuss how your brand can be part of the horror.