24 APRIL 2027 · SEC GLASGOW
10am–5pm
PARTNER WITH
HORROR CON SCOTLAND
Explore partnerships, sponsorship and creative collaboration.
THE UNDEAD
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01 / THE EXPERIENCE
WHAT IS HORROR CON SCOTLAND?
Horror Con Scotland celebrates all things horror, bringing fans, creators and industry professionals together for immersive experiences, film, TV, gaming, special effects, props, costumes and live entertainment.
ONE TICKET. A WHOLE DAY OF HORROR.
Once you’ve bought your ticket, you can enjoy a whole day of horror without spending anything more. Watch live shows, join panels and talks, take part in immersive experiences and enjoy included photoshoots with digital images — all included in your ticket.
Optional upgrades and add-ons are available. Food, drinks and anything you choose to buy from our market are paid for separately.
02 / OUR STORY
FROM ABOVE A PUB IN ABERDEEN TO THE SEC
200
2022 · ABERDEEN
450
2023 · ABERDEEN
1,700
2024 · SEC GLASGOW
2,500
2025 · SEC GLASGOW
3,500+
2026 · SEC GLASGOW
4,000+
2027 TARGET · SEC GLASGOW
Past figures show attendance; 2027 is our target.
THE PERSON BEHIND THE HORROR
Founded by Laura Ripley, Northern Frights has built Horror Con Scotland without grants or external investment. The event is organised by one person alongside a full-time job, supported by freelancers, volunteers and creative collaborators.
AWARDS & RECOGNITION
RBS Female Entrepreneur of the Year 2023 · FSB Self-Employed/Freelancer of the Year 2024 · Innovation in Tourism Award 2024 · Recognition in the Scottish Parliament.
OUR AUDIENCE & REACH
65%AGED 25–44
A passionate community of horror enthusiasts, gamers, costume enthusiasts, collectors, filmmakers, artists and creators, travelling from Scotland, across the UK and beyond.
Horror Con Scotland brings fans, creators and industry professionals together through film, TV, gaming, special effects, props, costumes and live entertainment.
Combined social followers across Horror Con Scotland and Northern Frights
Email subscribers
UK-led, with international reach. Our audience shares interests in horror, gaming, film, cosplay and immersive entertainment.
Audience and community figures from our 2027 About Horror Con presentation. Follower totals are combined across both brands and are not a measure of unique people or post reach.
03 / IMMERSIVE EXPERIENCES
STEP INSIDE THE HORROR
At Horror Con Scotland, we don’t just celebrate horror — we bring it to life. We’ve previously worked with major horror franchises including Dead by Daylight and Resident Evil, creating opportunities for fans to step into the worlds they love.
For 2027, our Undead theme opens up exciting possibilities for immersive scare zones, zombie encounters, post-apocalyptic environments and interactive experiences. Interactive activities give visitors opportunities to take part in the horror themselves. We’re looking to collaborate with creative teams, performers, prop makers, colleges and brands to help bring these ideas to life.
Props & practical effects
Discover the craftsmanship behind horror through props, sets, creatures and practical effects.
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Props & practical effects
Some of the best things about horror are the incredible creations that bring it to life. We want to showcase the talent and craftsmanship behind horror, from terrifying creatures and realistic props to elaborate sets, animatronics and practical effects.
For 2027, we’re looking for prop makers, artists, designers, fabricators, colleges and universities interested in:
- Exhibiting their creations and showcasing their skills.
- Running live demonstrations and interactive workshops.
- Creating props, sets or installations for our themed areas.
- Giving visitors a behind-the-scenes look at how horror is made.
SFX makeup & body art
Live transformations, creature effects and opportunities for artists, studios and colleges to share their skills.
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SFX makeup & body art
From gruesome wounds and terrifying creatures to prosthetics and full-body transformations, SFX makeup and body art bring horror to life.
For 2027, planned opportunities include live SFX demonstrations, prosthetics and creature effects, body painting, transformations, competitions and workshops.
We welcome ideas from professional makeup artists, SFX studios, colleges, universities and suppliers who would like to demonstrate techniques, showcase their work or collaborate on an activity.
Artists & independent makers
Meet independent artists and makers creating original artwork, props, clothing and unusual collectibles.
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Horror Con Scotland is passionate about supporting independent artists, makers, designers and small businesses. Our market brings together original artwork, handmade props, collectibles, clothing, jewellery, books and unusual creations.
We have a strict no AI-generated artwork policy and don’t allow resale of mass-produced marketplace products such as Temu goods.
For 2027, we’re exploring live demonstrations, artist showcases and creative collaborations, giving visitors opportunities to meet the people behind the work.
Independent film
Meet filmmakers, discover their projects and explore our planned 2027 short horror film competition.
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Our established Filmmaker Area gives independent filmmakers space to exhibit their projects, promote upcoming releases, meet fans and connect with fellow creatives.
For 2027, we’re planning a Short Horror Film Competition. Selected entries will be showcased on one of our stage screens, with winners announced live at Horror Con Scotland.
We welcome film schools, universities, production companies and industry partners.
The Creator Crypt
A planned space for horror creators, streamers and YouTubers to meet fans and collaborate.
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YOUTUBERS · STREAMERS · CONTENT CREATORS
Horror brings people together on screen and off. For 2027, we’re planning a dedicated area for YouTubers, streamers and content creators to meet other creators, connect with fans and capture the atmosphere of Horror Con Scotland.
A space to swap ideas, build connections and collaborate — whether you’re filming event coverage, recording interviews or creating content together.
From horror film discussions and gaming streams to makeup, costumes and behind-the-scenes videos, we welcome creators who share a passion for horror. Interested in getting involved or helping shape the area? Get in touch and tell us about your channel and ideas.
Nightmare Fuel Photography
Step into a themed horror photoshoot, with a makeup artist and fake blood to help create your look.
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Your own horror photoshoot
Themed photo experiences give visitors the chance to step into the scene and capture their day.
Step in front of the camera with Nightmare Fuel Photography for your own horror photoshoot, with a makeup artist and fake blood to help create your look. It’s a chance to become part of the horror and capture something memorable from your day.
Stages & competitions
Talks, panels, demonstrations and competitions celebrating the creativity and craft behind horror.
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Stages & competitions
Our stages are a place to learn as well as be entertained. Alongside live shows and performances, talks, panels and practical demonstrations give visitors a closer look at the craft behind horror, from filmmaking and storytelling to SFX makeup, props and performance. Hear from creatives, ask questions and discover how their work comes to life.
Costume & makeup competitions
Our costume and makeup competitions celebrate the creativity and skill of horror fans, with separate competitions for each. Take part or enjoy watching the creations on stage — dressing up is encouraged, never required.
We welcome creative programme ideas for 2027.
Guests & conversations
Meet actors, filmmakers and creatives as part of a whole day celebrating every area of horror.
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EXPERIENCES FIRST
Guests remain an important part of Horror Con Scotland. Actors, filmmakers and creators bring their stories, expertise and creativity to the event through conversations, panels and opportunities to connect. We’re not a guest-heavy convention: our guests are part of a wider experience celebrating every area of horror.
Your ticket opens up a whole day of horror, from immersive experiences and gaming to live shows, creative demonstrations and guest panels, with plenty to explore between meeting your favourite guests.
Horror gaming
Previous game collaborations lead into our first dedicated playable gaming area, planned for 2027.
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We’ve brought horror gaming worlds into the event through previous collaborations with Dead by Daylight, Resident Evil and Cult of the Lamb, including immersive experiences inspired by the games fans love.
For 2027, we’re planning our first dedicated gaming area, building on those collaborations with playable horror games, interactive demonstrations and opportunities for independent developers to showcase their work.
We’re keen to collaborate with game studios, publishers, communities, colleges and universities.
Collaborations That Kill
Previous partners and collaborators include:
Now your brand can be part of the horror.
Why Get Involved?
Connect with a passionate horror community, showcase your work and create something memorable together.
Explore the benefits
- Be part of Scotland’s premier horror event.
- 4,000+ attendees expected at SEC Glasgow in 2027 — our attendance target.
- Connect with a dedicated community of horror fans, collectors, creators and gamers.
- Engage visitors through immersive theming, live performances, games, scare zones and photo opportunities.
- Explore social media, newsletter and on-site exposure, with deliverables agreed for your partnership.
- Build content and promotional opportunities around your activity, before, during and after the event.
Education & student collaboration
Bring students’ skills to a live horror event through showcases, creative projects and practical experience.
Explore opportunities
We welcome colleges, universities and training providers interested in student showcases, demonstrations, collaborative briefs, volunteering, work experience and live event production. Areas include SFX makeup, costume design, props, filmmaking, acting, game development, photography, graphic design, event management, marketing and technical theatre.
Students can explore showcasing their work, running workshops, responding to collaborative briefs and gaining experience in event production, technical roles and volunteering. The event also provides opportunities to meet industry professionals, filmmakers, film companies and makeup artists.
We’re open to ideas; opportunities are subject to agreement.
Sponsorship & Advertising Opportunities
Help shape an experience, support an activity or bring your brand into the world of Horror Con Scotland.
Explore opportunities
Businesses of every size can support stages and experiences, provide equipment or materials, contribute prizes or build an interactive activation. Partnerships may be financial, in-kind or a combination. Prices are supplied separately.
YOUR NEXT CHAPTER STARTS HERE
LET’S MAKE SOMETHING
HORRIBLE TOGETHER.
Have an idea for Horror Con Scotland 2027? We’d love to hear it.